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Print Ad
Art Director: Asnake Gizachew
Casting: Asnake Gizachew, Sisay Teshome
Copy Writer: Samson Teferra
Photography : Martin Dixon
Agency: Cactus Communications
Simple, Straight forward messages with a story, at times used a testimonial approach to help the audience grab the messages at a glance or tried to portray the exact situation.


8044 call center
poster, newspaper ad, magazine ads, stickers
The posters are meant to promote a toll free hotline service were users will get counseling and valuable information about reproductive health and sex related issues. The concept we developed was made to portray a testimonial by a couple, a young girl and a boy about the type of services they have received from the call center(how the information they got from the center have changed or has brought change in their lives).

Choice Clinic
Professional Advice, Missed Period, Family Planning
Ministry of Health
My Choice Campaign, Family planning choices