This ad campaign was created for an advertising class. Wilton is a national decorating company that offers products for making desserts, cakes, and cookies. This particular campaign was targeted to women 18-40 years old who like expressing themselves through handmade crafts. Wilton wanted to express how any day or event is worth celebrating with a cake. At the bottom of each ad, the hashtag #reasontocelebrate is included to create an online community of women choosing to celebrate all the moments life gives them. Also, via Facebook, users can signup for the e-newsletter, and in doing so will receive a cake postcard in the mail. The user can then send this cake postcard to any loved-one for whom they are unable to make a cake.