I made this the morning after Theresa May's
vocal meltdown while delivering a Brexit speech to the world.
This idea actually won a Gold at The Drum Roses awards in 2018 in the low budget category and a Bronze in the Online Video / Film / Viral Advert - Only I didn't enter it... after I posted this over Twitter to Covonia themselves, their advertising agency, Bray Leino decided to copy the video and change it very slightly (for the worse).
The good folks at Bray Leino did manage to win a few awards with it though
so I guess I should thank them for paying the entry fees?
Results:
315,801 people reached
Organic reach (116,127) is over a third, normally it would be closer to a tenth
113k views (very high % compared to reach)
2.8k likes
1,361 shares