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    X5 Music from Stockholm, commissioned Avivo to create fresh, contemporary and exciting Brand Identity for their new digital label U5.
X5 is a music company based in Sweden and the USA. Since their inception in 2005, they’ve been specialized in the digital music download market. Their portfolio currently contains 400,000 recordings and over 11,000 digital albums in a wide range of genres.

X5 Music Group, partnered with the the global music leader Universal Music Group to launch a first-of-its kind partnership to produce digital compilation albums under the name U5.

Check out this promising relationship on the digital music market in Ben Sisario's article in The New York Times.