The Hyundai Effect

When a butterfly flaps its wings, it's only the beginning. A tiny effort that moves mountains. It's a bit like the feeling I have when I step into the cabin of my Hyundai Equipment. Everything we do starts with a desire. It could be a wish for more power and efficiency, better comfort, or easier maintenance.

This is the corporatemovie for Hyundai Construction Equipment Europe.






We wanted to start the movie with a butterfly. So we needed to create a butterfly in CGI and track the butterfly in the footage. Also we needed some HDRI environment to reconstruct the lightning. Here's the openingshot of the movie.





We needed to create a CGI sequence of the excavator being constructed to glue some shots together.





The final result, the whole shooting, the CGI shots combined.



Developed at VintageProductions.eu
 script writing: Arne Hellemans
storyboarding: Arne Hellemans, Pieter Vandenbulcke
design: Pieter Vandenbulcke
Camera: Pieter Jan Claessens
Editing: Helena Overlaet
Colour grading: Helena Overlaet
Animation Direction: Pieter Vandenbulcke
Texturing and lighting: Simon Denes, Pieter Vandenbulcke
Motion Tracking: Pieter Vandenbulcke
Compositing: Simon Denes, Pieter Vandenbulcke

THANK YOU FOR WATCHING


The Hyundai Effect
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The Hyundai Effect

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