IMON
UI/UX project to create a new brand character for the Kpop Idol group Ikon.
The purpose for this project was to create a new brand logo or character for a kpop group, its own prototype website and a marketing strategy.
My roles in this group projects were: idealisation of the second and final concept, digital art, storyline and parts of the website
link: https://kaori12bj.wixsite.com/imon
For the marketing strategy we decided to create a character that world show the fans the world of Ikon in a different way, creating a large merchandise line that includes video games, interactive videos, pop-up stores and themed cafes.
My roles in this group projects were: idealisation of the second and final concept, digital art, storyline and parts of the website
link: https://kaori12bj.wixsite.com/imon
For the marketing strategy we decided to create a character that world show the fans the world of Ikon in a different way, creating a large merchandise line that includes video games, interactive videos, pop-up stores and themed cafes.
IMON is a curious monster that got lost from an unknown dimension walking through a portal, when he arrived to earth he found himself fascinated by what the mortals call "IDOLS" and how the humans worship them. His mission now his to take over the world by becoming a K-pop artist.
My roles in this group projects were: idealisation of the second and final concept, digital art, storyline and parts of the website
Moodboard
Shop Mockups
Website Mockup
