Add to Collection
Tools Used
About

About

Adidas held an open competition to promote their new campaign "Unite All Originals". WInning artwork will be placed in London and Liverpool adida… Read More
Adidas held an open competition to promote their new campaign "Unite All Originals". WInning artwork will be placed in London and Liverpool adidas stores during the course of the campaign. This is my submission. Read Less
Published:
Adidas Originals held an open competition (via talenthouse) to find artwork for their new "Unite All Originals" campaign.  Winners will be displayed in the London and Liverpool adidas stores in a unique exhibition over the course.
 
For my submission, I decided I would approach it as a commercial piece, using the idea that the company delivers fresh streetwear to an otherwise dull looking environment.  I began by creating the logo in Cinema 4D  as the centrepiece, for instant brand recognition, then building from this to strengthen my theme.
 
In-Situ Mock Up
It Begins! Basic logo modelling
Logo with Thrausi and Random Poly FX
Final logo render ready for importing into photoshop
Debris render ready for photoshop
A snippet of the layer building process
Thanks for taking the time to check out this project!