If you walk through the streets of ‘s-Hertogenbosch in the spring, it is likely you will see runners of all abilities in training. The BrandLoyalty Vestingloop, which takes place each year towards the end of may, is fast becoming a key date on the city’s calendar. Open to runners of all abilities, there are three distances: 5km for novice runners and 10km and 15km runs for the more advanced. To give the event her own identity I developed the concept ‘The city at your feet’, and created the visual where key buildings in the city are raised on the back of the shoe. Since a couple of years this is the main image contestants do recognise the event cause it’s everywhere in ‘s-Hertogenbosch during the days of the run.