Woolworths Fresh Flowers & Garden Party
Packaging and gift set design, constructs, technology and artwork

A vibrant floral and illustrative style, combined with modern packaging, was used to appeal to a wide demographic of mothers on Mother’s Day, and women, in general, following the celebration day.

A perception of quality was added through the use of glass and the framing of product titles and descriptions in a rich purple panel. This also ensured prominence against the bright floral backdrop. Folded carton box technology, with lids replaced with PET windows, ensured visibility of the products, giving it a stunning shelf appearance, and also adhering to Woolworths ecological principles.
Garden Party / Fresh Flowers
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Garden Party / Fresh Flowers

Product range developed for Mothers Day. As Creative director headed up the CTTC creative team, worked in partnership with Woolworths and alongsi 詳細を表示

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