The Rasmussen family loves to go off-roading, camping and hiking in Moab, Utah. Their Jeep is decked out in merchandise featuring Taz the Tasmanian devil and are nicknamed Razmataz accordingly. They needed a logo to represent themselves and loved the symbol of the Delicate Arch in Arches National Park. The shape encompassing "Razmataz" loosely represents the arch as well as other iconic symbols of Moab, Utah such as a tent, trail markers, and a Jeep. Each of the 8 letters (one for each member) are connected just like the individuals of the family. The color palette is heavily influenced by the beautiful scenery found in Southern Utah, particularly the red rock sandstone.