2681QCA TYPOGRAPHY & PRINT
The Major Project for this course is split into two scaffolded stages, requiring you to submit a Type Specimen demonstrating typeface selections, and a print-on-demand Book Design. Your outcome should represent a full Trimester of consistent research, experimentation, reflection, and refinement. Participating in class workshops, discussing your work with your classmates, and sharing your progress with your tutor will be essential to your success.
PART ONE: TYPE SPECIMEN
When I was looking at the content for the major project, the first thing I thought was this needs to be legible yet somewhat different from the typical paperback book style.I couldn’t help but be inspired by those luxury lifestyle magazines that you find at a Rolls-Royce dealership or a real estate office – I always found those interesting to read and beautiful despite my disinterest in the actual content. Although I agree that Proxima Nova is becoming somewhat the new Helvetica, I still believe that it serves an excellent purpose as far as bodycopy is concerned. With 48 different styles, all with varying weights, it’s hard to not consider this typeface when versatility and legibility is at stake. Pairing this with a beautiful, classic, Didone typeface like Escrow Banner allows the content to effectively communicate a mature, and even modern vibe. Like Proxima Nova, Escrow Banner is also versatile, having Roman, Italics and varying weights – this I believe, is incredibly useful in typesetting quotes or important passages in the text. Even the ampersand can be used as a decorative item.
PART 2: BOOK DESIGN & PHOTOS
After finalising the typefaces for this project, I went ahead and sent the files to production via Blurb. Luckily, the book arrived a week ahead of schedule.
While everything was up to my expectations, there were some parts of the book which was not up to my standards. The images had a magenta cast on them despite my efforts to use greyscale TIF images — I assumed this might be because of the nature of digital printing as opposed to offset. Another was the misplacement of the ISBN, which covered some of the details on the back cover. Other than those technical issues, the rest of the book was fine, the typefaces worked well and the other colours were printed accurately.