ARTEQX
The flag.
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Fjord, a service design studio part of Accenture Interactive, meets every fiscal year at Equinox, an event that aims to exchange experiences and discussions on the market, new methodologies and solutions for our day-to-day life.

There are 28 studios around the world, and in order to reinforce the identity of each one, each one has one or more pieces of art exhibited in ArtEQX, space of the event that reflects the culture of the different teams of the Fjord.

For Fjord São Paulo, we created a banner and a series of posters infografados with concepts and data of our designers. Below, how was developed the keyvisual and the final pieces of our studio banner.

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A Fjord, estúdio de design de serviços parte da Accenture Interactive, se reúne a cada ano fiscal no Equinox, evento que tem como objetivo a troca de experiências e discussões sobre mercado, novas metodologias e soluções para o nosso dia-a-dia. 

São 28 estúdios espalhados pelo mundo e, a fim de reforçar a identidade de cada um deles, cada um possui uma ou mais peças de arte expostas no ArtEQX, espaço do evento que traduz a cultura dos diversos times da Fjord.

Para a Fjord São Paulo, criamos uma bandeira e uma série de pôsters infografados com conceitos e dados dos nossos designers. Abaixo, como foi desenvolvido o keyvisual e as peças finais da bandeira nosso estúdio. 


 



Keyvisual.
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Fjord is constantly changing: every new person that joins our team and every client we work with brings something new. We evolve with the world around us. Amid continuous change, our values remain constant. They are the core principles and behaviors that unify our diverse and global team, and enable us to work together As One.

Fjordians are generous
• We are collaborative; In a supportive community, everyone contributes on behalf of the team, and celebrates breakthroughs collectively.
• We are transparent; We are unfailingly honest, direct and open in what we do and why.
• We are empathetic; Our best work relies on diverse perspectives and experiences, and we are curious to learn from others.


Fjordians are bold
We are visionary; We bring a unique point of view and are passionate about creating new solutions of consequence.
We are adventurous; We face uncertainty and complexity with a sense of fun and exploration.
We are impactful; We are committed to meaningful change that leaves things better than we found them


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The Brazilian way.

Negrito & Generoso
Based on that, we choose some words to translate our regional team and maintain the Fjord's global core:

Plurality
People
Personalities
Stories
Genders
.
.
.
Eyes

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Flag studies.
We made 8 different explorations for the flags. 
All the team voted and choose the one with six eyes:

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The eyes.
We choose some kinds of animals to illustrate all the diversity of the Fjord Brasil: bird, mammal, reptile, amphibian and fish. Based on some photo references, you can see the process right below:  

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30 sec Sketch process.
1h 12min drawing, 924 strokes made. 
ProCreate

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Vectors.
Final drawings using Adobe Illustrator for the forms and Adobe Photoshop for the lights.

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The flag.
Print size: 1,35 x 1,93 cm  

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Details.

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Buttons.

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In loco.
So finally you can see the final product being carried at the EQUINOX 2019 – Faro, PortugalIn order: 

1. All the team from Fjord EALA;
2. Fjord São Paulo;
3. Pedro Dante and Thales Molina.

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Thanks for watching!

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Fjord SAO Flag • ARTEQX
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Fjord SAO Flag • ARTEQX

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Published:

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