People come to MyFitnessPal because they think we’ll help them lose weight. But weight loss is tricky. It’s tough to make a habit of eating better, and most people give up before they see any significant results.
Achievements celebrate small user wins and help build momentum in their health and fitness journey.
Using the full canvas gave us the opportunity to showcase Under Armour brand photography, and connect the win back to our mission of making you better. Since MyFitnessPal is primarily a tool, we don’t do much in the way of motivating and inspiring our customers. Not anymore.