Resy is a restaurant-focused reservation platform that uses technology to transform the hospitality landscape. On the verge of expansion, Resy called on High Tide to broaden and refresh their existing identity. We developed a playful, celebratory system that added dimension to the brand while working fluidly across physical and digital worlds. The success of the project led to scopes in art direction and campaigns, which put our vision to work in exciting and inspiring ways.

Illustrations: Jean Julien / Photography: Meredith Jenks