C I N E C A N A L
W I N N E R P I T C H
Sometimes what makes the challenge in a project is to generate an image with a powerful point of view. That was my real challenge in this work: to create a strong and appeal image to stand out from the others.
Develop the branding image for a movie channel is often really difficult because of the common spaces: cinema, movie roll, film, lights, popcorn, etc. For that reason, I was looking for an interesting way to get to a good visual result, always focusing on the concept: “has to be hollywood”.
Starting from the lens concept, I took as a reference the camera obscura and generic photography those give birth to this visual mood, solid enough to generates a clear identity into the entire branding.
Develop the branding image for a movie channel is often really difficult because of the common spaces: cinema, movie roll, film, lights, popcorn, etc. For that reason, I was looking for an interesting way to get to a good visual result, always focusing on the concept: “has to be hollywood”.
Starting from the lens concept, I took as a reference the camera obscura and generic photography those give birth to this visual mood, solid enough to generates a clear identity into the entire branding.
The circle represent the imagery of camera and the mirrored pictures represent the imagery of the movie plot, both constitute the channel identity.
Text by Romina Giarrizzo.
T H E V I S U A L C O N T E N T
Cinecanal is an entertainment channel that offers the latest premieres of the great Hollywood studios,
for the Latin American region.
In addition to the generic toolkit, I worked with my colleague Marco Salemi on the exploration of idents for the different contents: action, comedy, drama, fiction, suspense.
In addition to the generic toolkit, I worked with my colleague Marco Salemi on the exploration of idents for the different contents: action, comedy, drama, fiction, suspense.
C R E D I T S
Client: Fox International Channels
Work done for Flopicco
Creative director: Florencia Picco
Art Director: Romina Giarrizzo
Design: Romina Giarrizzo
Animation and Edit: Marco Salemi
Work done for Flopicco
Creative director: Florencia Picco
Art Director: Romina Giarrizzo
Design: Romina Giarrizzo
Animation and Edit: Marco Salemi
YEAR 2018
THANKS FOR WATCHING!
