C I N E C A N A L
P I T C H  W I N N E R


Sometimes what makes the challenge in a project is to generate an image with a powerful point of view. That was my real challenge in this work: to create a strong and appeal image to stand out from the others.

Develop the branding image for a movie channel is often really difficult because of the common spaces: cinema, movie roll, film, lights, popcorn, etc. For that reason, I was looking for an interesting way to get to a good visual result, always focusing on the concept: “has to be hollywood”

Starting from the lens concept, I took as a reference the camera obscura and generic photography those give birth to this visual mood, solid enough to generates a clear identity into the entire branding.

The circle represent the imagery of camera and the mirrored pictures represent the imagery of the movie plot, both constitute the channel identity.









T H E   V I S U A L   C O N T E N T


Cinecanal is an entertainment channel that offers the latest premieres of the great Hollywood studios, 
for the Latin American region.

In addition to the generic toolkit, I worked with my colleague Marco Salemi on the exploration of idents for the different contents: action, comedydrama, fictionsuspense.










C R E D I T S


Client: Fox International Channels

Work done for Flopicco
Creative director: Florencia Picco 
Art Director: Giarri 
Design: Giarri 
Animation and Edit: Marco Salemi
 

YEAR 2018





THANKS FOR WATCHING!




Cinecanal. Pitch Winner
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Cinecanal. Pitch Winner

Pitch winner for Cinecanal; is an entertainment channel that offers the latest premieres of the great Hollywood studios,  for the Latin American Read More
230
2,666
16
Published: