Once Again
Once Again is a Bangalore-based NGO. It collect items what you donate, sells it to the underprivileged at a minimal price and uses these funds to empower them.
Brief : For the Once Again project, the task at hand was to both intrigue viewers and raise awareness about hoarding habits, without being condescending. The brief was to convey how the things we don't use might be of great use to someone else, as well as to emphasise the larger implications for the community when one donates such things. In doing so, we gave the "unused items" a first person narrative and the visual conveys how they see what Once Again does from their perspective, which is both unique and awakening.
Idea: The creative concept was to highlight the life of productivity that unused objects crave. Based around the idea that these objects want to be of use again, the creative shows them escaping from their monotonous, useless life to something more purposeful.
Shirt - I want to be worn again
Chair - I want to be of use again
Kettle - I want to feel the heat again
