LA SALLE: ESCUELA DE DERECHO
La Salle University is one of the most prestigious institution in the world with presence in over 70 countries.
One of its most popular majors is law schooll, and the Cuernavaca México branch needed a new identity for it school.
The design concept is based on using the scale as the direct reference for law and justice, this is reflected as well in the logo itself and the pattern in the pieces. The logo's look and feel is modern urbanism yet keeping a classic feel to the identity which is implemented by using lines and blocks.