Personal Brand for students - Art Direction course 2019

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Personal Brand for students: how to present your school projects.

“A portfolio without standards or goals is just a multimedia presentation or a fancy electronic resume or a digital scrapbook.”

Barrett, H. C. (2000). Electronic portfolios = Multimedia development + portfolio development: The electronic portfolio development process. (link)

Students of the Art Direction year course will focus on three Creative Advertising Campaign and the development of an Academic Portfolio.

They have to present the portfolio to an audience and celebrate the accomplishments of storytelling and art direction skills.

PHOTOSHOP WORKFLOW: HOW TO MAKE THE PERFECT MOCKUP

1*Take a photo or download from unsplash.com?

2*Place holder box: how to use a smart object to simplify the process

3*Example: book cover

4*Download template Behance cover + Project & Instagram feed (coming soon: June 2019)

XD WORKFLOW: HOW TO SHOW INTERACTION

1*Angle plugin

2*Record and edit, then share

3*Example: instaCats

4*Download template: auto-animation (coming soon: July 2019)

INDESIGN WORKFLOW: HOW TO PITCH YOUR IDEA

1*Setup master pages
2*Corporate objectives/brief
3*Inspiration/Tone/Keywords/Look & Feel
4*Moodboard & Color Palette
5*Concept A
6*Concept B
7*Design system: logo and social media pkg
8*Deliverables: mockup
9*Download iD template (coming soon: August 2019)

✌ Thank you ✌