Bloc D Studio's profile

New identity - Optica Universitaria

Bloc D Studio
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New identity - Optica Universitaria
Optica Universitaria began at a campus 25 years ago and its appearance turned it into the leading optician for young people.

We have defined a brand strategy for this project based on its original DNA, boosting its values. The brand’s tone and strategy should boost its positioning and that is why communication elements were designed for stores, and a style guide compiling all brand applications was created.

+ Info: Bloc D
branding identity Spot editorial design Packaging Repositioning storytelling publicity art direction Creative Direction
branding identity Spot editorial design Packaging Repositioning storytelling publicity art direction Creative Direction
branding identity Spot editorial design Packaging Repositioning storytelling publicity art direction Creative Direction
branding identity Spot editorial design Packaging Repositioning storytelling publicity art direction Creative Direction
branding identity Spot editorial design Packaging Repositioning storytelling publicity art direction Creative Direction
branding identity Spot editorial design Packaging Repositioning storytelling publicity art direction Creative Direction
New identity - Optica Universitaria
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Bloc D Studio's profile

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Bloc D Studio's profile
Barcelona, Spain

New identity - Optica Universitaria

We have defined a brand strategy for this project based on its original DNA, boosting its values. The brand’s tone and strategy should boost its Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives