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Over the years the organisation has evolved and now established all over Australia with vision to be setup overseas in the Middle East. With this mission in their midst and it has become well strategised, they needed a new look. A new image. A new brand. Alfirdaus team’s approach for the new organisation was to become a more corporate and professional college. A college that looks and feels like a professional entity.
Theme Concept
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We were given a logo above by the Alfirdaus marketing team, as they had worked in with a specialised Arabic calligraphy artist. From there we worked on an Islamic pattern that will tie in with the logo and across all the branding elements. That pattern was altered and is now a consistent element in all designs. The brand embodies the Islamic feeling with the imagery and patterns used, but ties with the western professionalism. Creating a secondary colour to help highlight certain things. Yellow was selected as a contrast to the sky blue in the Alfirdaus brand. Blue was already the previous colour which resonated with the organisation.
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Case Study: acacia.design/portfolio/alfirdaus/
