Sergey Shubenkov is a Russian athlete, world champion, three-time European champion, Russian champion, and this is not a complete list of his awards and titles. Thanks to his victories, Sergey became quite famous, and he decided to use this fame as an opportunity to popularize sports among young people. As a result, the Open Championship of the Altai Territory was organized for the prizes of the Honored Master of Sports Sergey Shubenkov.
To develop a graphical concept of athletics competitions under the auspices of Sergey Shubenkov.
Competitions are organized to attract the attention of young people, so the graphic concept was developed according to modern design trends.
Since the championship has the potential to expand its geography to international, the name in the logo was written in Latin - Shubenkov Prize.
The sign is based on the most recognizable symbol of the athletics competition - the stadium. In this sport there are two main movements: running and jumping. Therefore, the sign is divided in half. Its two halves are shifted so as to form the first letter of the surname of Sergey - S.
Hurdling is an athletics discipline, which Shubenkov specializes in, therefore the sign also reads the image of a runner who runs a hurdle.
Symbols of various athletics disciplines are depicted with a simple sign such as an arrow, which symbolizes movement and purposefulness.
Sergei is from Altai and performs at international competitions as a Russian athlete, so the color scheme of the championship's identity rhymes well with the colors of the Russian flag and the coat of arms of the Altai Krai.