From its home in Margaret River, Western Australia and nestled between two capes and the rugged Indian coastline – Black Brewing Co. is pioneering some of Australia’s most mightily refreshing beers.
The challange was to reposition the brand and repackage their range of five beers. Essentially, the brand faced a misalignment in place, product and personality. The brewery’s wild natural surroundings, which is a major draw card was under-utilised. The range is light and refreshing, however the original packaging presented the beer to be heavy and unsessionable.
The black Marron, native to Margaret River is what locals call a “Black Chook”. The brewing team hunt these beauties as a past-time, so we adopted it as the brewery’s mascot and paired it with a rugged Adonis-like warrior – a symbol of Black’s thirst for adventure amongst the wild land and sea they call home.
Limited Release Brews