The Peruvian coastline has become a fun playground for all Peruvians during summer, where they usually practice activities such as surfing, windsurfing, and diving.
We realized that the first letter of the emblematic Coca-Cola logo had a wave shape, and what a better way to use it than showing what we like most: Summer activities and Coca-Cola. With this in mind, we decided to make some minimalist graphics with the most practiced sports in the Peruvian coast.
Client: Coca-Cola
Agency: McCann Lima
Chief Creative Officer: Christian Caldwell
Creative Director: Hugo Elespuru
Chief Creative Officer: Christian Caldwell
Creative Director: Hugo Elespuru
Creative Director: Giovanni Macco
Head Of Art: Oscar Paredes
Art Director: Carlos Román
Art Director: Carlos Román
Copywriter: Paulina Alvariño
