Hase & Igel Corporate identity
A fable-ulous visual identity
A visual identity for the data consulting agency HASE & IGEL who base their name and philosophy on the fable of “Rabbit and Hedgehog”. We picked up these values and imageries to design a logo and web page where the clients can identify themselves as rabbit or hedgehog, for which we created animations that translate the change of mindset after the consulting.
To underline their differentiation from other consulting agencies and their common visual style, we created an identity that appeals to thinkers that look outside the box.