HILUX
What is the Insight and what are we trying to achieve?.
The toughest and most indestructible pickup on the planet! The Hilux has been tried and tested in some of the world’s toughest and most extreme conditions. Driven to the North and South Pole, scaled an erupting Icelandic volcano, survived fire and water, driven off roof tops, and weathered all that Dakar rally has thrown at it. It is indeed one of the great cars of our time with a legendary and unstoppable reputation.
The new-generation Hilux is the toughest and the most comfortable Hilux ever. The challenge is to communicate this is an entertaining way.
What does the advertising need to say?
HILUX: UNSTOPPABLE. HILUX: INVINCIBLE.
What is the brand personality?
Powerful, bold, in your face, rugged and legendary with a dash of tongue-in-cheek humor.
FORTUNER
What is the Insight and what are we trying to achieve?.
The Fortuner is a symbol of comfort, pride & prestige.
It is a family-sized, seven-seat urban SUV based on the popular HiLux ute chassis. It’s built tough, will go a long way off road but is also very urban, modern & sleek. It strikes the perfect balance between adventure and everyday usability.
The Fortuner’s main selling point is its very stylish and comfortable interior. We all spend so much time in our car, be it the daily commute, the high traffic or even weekend getaways so why not get the most comfort out there and enjoy the ride.
The objective of this campaign is to emphasize on the comfort, spaces and style. It’s like floating on the clouds or laying on a bed of roses while being mobile. The ad should make people want to get into the car even if it’s just parked on the driveway.
What does the advertising needs to say?
Fortuner:- Where comfort is the priority.
