I designed Welo Script for Martha Stewart Living, to expand on its famous handcrafted aesthetic. It consolidates several motifs of Depression-era design, particularly from Samuel Welo, an influential lettering artist of the time. The goal was a series of contrasts: delicate and earnest, precious and spare, feeling gentle and quiet even at the largest headline sizes.  Designed 1998​​​​​​​
Welo Script
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Tobias Frere-Jones

Welo Script

2
124
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Published:

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