The Poynter Institute for Media Studies commissioned Poynter Oldstyle with a two-part brief: a neutral voice to suit many editorial stances and the flexibility to anticipate press behavior. The design begins with the sixteenth-century Flemish punch cutter Hendrik van den Keere, whose designs are still a model of balance and calm. I gave the family four “grades” of bluntness and weight, allowing designers to respond precisely to printing conditions.  Designed 1996–1997

SELECTED AMERICAN NEWSPAPERS THAT HAVE USED THE POYNTER TYPEFACES

Athens Banner-Herald Athens, Georgia
Bakersfield Californian Bakersfield, California
Baton Rouge Advocate Baton Rouge, Louisiana
Beaufort Gazette Beaufort, South Carolina
Boston Globe Boston, Massachusetts
Boston Herald Boston, Massachusetts
Bradenton Herald Bradenton, Florida
Charlotte Observer Charlotte, North Carolina
The Columbian Vancouver, Washington
Commercial Appeal Memphis, Tennessee
Concord Monitor Concord, New Hampshire
Caller-Times Corpus Christi, Texas
The Daily Times Maryville, Tennessee
Decatur Daily Decatur, Alabama
Democrat and Chronicle Rochester, New York
Democrat-Gazette Little Rock, Arkansas
Denver Post Denver, Colorado
Courier & Press Evansville, Indiana
Florida Times-Union Jacksonville, Florida
The Gleaner Henderson, Kentucky
Herald News Woodland Park, New Jersey
Herald-Times Bloomington, Indiana
The Island Packet Bluffton, South Carolina
Janesville Gazette Janesville, Wisconsin
Kansas City Star Kansas City, Missouri
Kitsap Sun Bremerton, Washington
Lawrence Journal-World Lawrence, Kansas
Leader-Telegram Eau Claire, Wisconsin
Ledger-Enquirer Columbus, Georgia
Miami Herald Miami, Florida
The Morning News Springdale, Arkansas
Naples Daily News Naples, Florida
New Orleans Advocate New Orleans, Louisiana
New York Post New York, New York
News-Journal Daytona Beach, Florida
News Sentinel Knoxville, Tennessee
News-Press Fort Myers, Florida
Newsday Long Island, New York
Northwest Herald Crystal Lake, Illinois
Patriot-News Harrisburg, Pennsylvania
The Plain Dealer Cleveland, Ohio
Press Journal Vero Beach, Florida
Pueblo Chieftain Pueblo, Colorado
Record-Chronicle Denton, Texas
Record-Journal Meriden, Connecticut
Register-Guard Eugene, Oregon
Roanoke Times Roanoke, Virginia
Saint Augustine Record Saint Augustine, Florida
Saint Lucie News Tribune Fort Pierce, Florida
Sarasota Herald-Tribune Sarasota, Florida
Sentinel-Record Hot Springs, Arkansas
Star Tribune Minneapolis, Minnesota
Stuart News Stuart, Florida
Sun Herald Biloxi, Mississippi
The Telegraph Macon, Georgia
The Telegraph Nashua, New Hampshire
Texarkana Gazette Texarkana, Texas
Times Free Press Chattanooga, Tennessee
Times Record News Wichita Falls, Texas
Times-Mail Bedford, Indiana
Topeka Capital-Journal Topeka, Kansas
Ventura County Star Ventura, California
Waterloo Courier Waterloo, Iowa
Westerly Sun Westerly, Rhode Island

Left: Poynter Oldstyle Text, for smaller point sizes in articles
Right: Poynter Oldstyle Display, for larger point sizes in headlines
Poynter Oldstyle
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Tobias Frere-Jones

Poynter Oldstyle

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