Desafio do Amor à Distância
For its 2017 Valentine's Day campaign, MaxMilhas created the ‘Long Distance Love Challenge’, a game filled with challenges that focused on bringing together couples that have a long distance relationship which, because of their relationship status, are always looking for better ways to purchase airplane tickets.

Based on the 8-bit aesthetic used by the company for their web campaign*, we developed the print rewards, given to the highest scoring participants, and a few promotional videos.
* developed internally by the MaxMilhas design team
After a few rounds of brainstorms and budget estimates, we decided to make a series of two colour screen-printed A2 posters inspired by brazilian street-art paste-ups, which had been used as a reference for the campaign's copy*​​​​​​​.
The posters were created on an 65 'pixel' grid, using letterings to highlight the copy within the grid's limitation, and using dithering as a way of bringing the gradients from lambe-lambe posters to the pixelated language used throughout the campaign​​​​​​​
The posters were designed to be a reward for the most engaged participants, but they were also used as a promotional tool for the campaign itself, through a series of short videos.
To ensure the posters would arrive in every corner of Brazil, and also that they would be instantly recognizable as something valuable MaxMilhas sent its customers, we designed the packaging for the posters with extra care.​​​​​​​
The stickers provided a visual link between the physical object and the virtual campaign, while the letter served as both a thank you note for the customers and packaging for the posters. 
Video capture: Estúdio Grampo
Desafio do Amor à Distância
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Desafio do Amor à Distância

MaxMilhas 2017 Valentine's Day campaign
35
260
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Published: