A non-typographic poster for a typography conference
Association Typographique Internationale is an international non-profit organization that promotes the development of typography. They invited us to prepare a poster for their 2016 event held in Warsaw. The poster became a part of an exhibition that promoted the conference.
The campaign we created consisted of a series of posters. The first one featured a clearly legible sign ATYPL2016; every subsequent one shifted and tested the legibility threshold, thus deconstructing the very essence of typography.
