Branding the civil society
Alliance4Europe is a transnational European NGO. Their actions are focused on building the civil society, supporting and defending human rights, and protecting the environment. Their vision of an open, lawful Europe, built by the citizens, for the citizens.
While looking at the name of the organization, we found letters that reminded us of a group of people, gathering for a common purpose. This visual motif became a starting point for the entire visual identification.
A multi-purpose design and a suggestive color palette comprise an open visual system that allows to create varied campaigns. The posters were designed in a way that allows to combine them – like words in a sentence – and build larger narratives.
The purely typographic logo acts as a punctuation mark, becoming a full stop ending as a slogan. Wherever there’s photos, the elements of the logo are used to frame them. Finally, on their own, the components of the logo become icon-building assets that tell a visual tale about the goals and actions of the organization.