Toyota Land Cruiser Prado TRD
TOYOTA TRD FAMILY
This year, Toyota introduced the TRD version of the Land Cruiser Prado SUV to the Russian market. TRD (Toyota Racing Development) is a division of Toyota, a corporate tuning studio for all Toyota, Lexus and Scion vehicles. TRD is responsible for improving performance, and supports Toyota’s sporting interests around the world.
Together with Adwise agency, our team has developed this key visual for the TRD Family advertising campaign. We have done work on creating a huge 30k pixels wide matte-painting, as well as 3d modeling of body kits and car parts. We rendered the car with Corona Render and then composited it with background in Photoshop. At the end, we put some dust effects, and color grading.
CLIENT: TOYOTA MOTOR
ART-DIRECTION: EUGENE SIDELNIKOV, NIKOLAY KVARTNIKOV
3d modeling, visualization: Dmitriy Konovalov
MATTE PAINTING, RETOUCHING: SERGEY PERESKOKOV