Easter, the most egg-citing chocolate fuelled season. SPAZA Studio set out to help Fluffy and the NiceWork team find the missing eggs by unveiling Cadburys 2019 family-oriented Easter Campaign, one storyboard and environment illustration at a time. SPAZA Studio was tasked with creating the storyboards for Episode 4 as well as various background environments for the new campaign which aimed to engage and reward fans with an intriguing animated TVC and digital series, a fun and interactive digital egg hunt and national Easter egg hunt activations.
The Cadbury Easter tale is told through an eggstra-ordinary animated TV series and features three main characters; Fluffy the bunny, Felix the fox and Squeak the squirrel. The three friends set out on a journey to find Fluffy’s brother, the Easter Chicken and the stolen Easter eggs. Leaving the farm for the first time to go into the city will have its challenges but the trio are determined to save Easter and they are ready for the adventure that awaits.