Vala Heritage | Branding | Interaction Design
Vala Heritage
Brand Development

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One holistic system transparently connecting the Artisan-Designers and the consumers and providing a culturally rich experience. We at Vala Life, take pride in our
Artisan-Designers from Kutch and the rich heritage and culture they belong to. 

To make it accessible to more people and to give them a culture rich experience, we bring to you their handcrafted textiles in the most convenient way of shopping. We aim at creating awareness about craft and the skillfulness involved in it and also to make people aware of its value.


Post Cards with discount codes
CRAFTS

Ajrakh is a brilliant handloom style that speaks of piercing indigo skies and deep blue darkness, and is practised in Kutch, Gujarat. 
Ajrakh means blue in Arabic, and its geometric patterns adorn cloth like starry galaxies in indigo, madder, black and ivory. There is also a theory that the name stems from the Hindi phrase aaj rakh, meaning ‘keep it for today' Over the years, they converted to Islam and settled by the banks of the Dhamadka river, whose waters they would use in the Ajrakh dyeing process. The waters of the Dhamadka have dried over time, and the local artisans face a daily struggle to procure quality water to aid their production.

Kutch is the craft cluster of Bhujodi, home to 200 weavers that are known locally as vankars. 
Today, there are 1,200 weavers scattered across 210 villages in Kutch, and the weaving technique they use has been christened ‘Kutch Weaving’, taking its name from its birthplace.
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Bandhani is not merely a fabric; it’s a canvas of anonymous tales soaked in many colors and ensuring that the wearer is wrapped in the warmth of native emotions. Bandhani is an expression used in Gujarat for textiles where different designs are produced by tying individual parts of the fabric before dyeing. While the women are busy tying knots in fabric, their whispered secrets quietly sneak into these tied bundles.

Vala Heritage | Branding | Interaction Design
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Vala Heritage | Branding | Interaction Design

One holistic system transparently connecting the Artisan-Designers and the consumers and providing a culturally rich experience. We at Vala Life Read More
5
77
0
Published:

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