Governance Creed
The Governance Creed brand identity is elegant and distinguished, just like its founders and audience.
When a team of highly experienced regional consultants recognised the essential need for better corporate governance within the region’s business sector, Governance Creed was born.
Governance Creed’s target audience is the region’s business elite – chairmen, board members and their CEOs. The company’s message to them is clear “Good Governance Makes Better Companies”.
The subject matter is fundamental to business and based on international standards and knowledge. So, the Governance Creed brand identity had to reflect that institutional substance and excellence and help provide the reassurance that it could make a difference at this level.
The brand mark is graphically strong, elegant and clear and was created with equal strength in Arabic and English to make it resonate locally. The stationery set is refined with rare paper stock for a quality touch.
The brochure and website use easily accessible graphics and animations to tell the story of an effective and transparent process. The website is an easy to manage repository for articles and intelligence to keep the story up to date.
And what do you gift to people that have pretty much everything – knowledge, in a practical and stylish form that’s made to be remembered.
