LOVE DEALERS
D&AD NEW BLOOD AWARD 2019 // YELLOW PENCIL WINNER
It’s a basic human instinct: forbidden things are more attractive, especially for young people.
That’s why Durex presents Love Dealers, a project which makes the use of condom cool by forbidding it.
That’s why Durex presents Love Dealers, a project which makes the use of condom cool by forbidding it.
FIND THE DEALER
BRING IT, USE IT, LOVE IT.
Thanks to a mysterious flyposting campaign, Durex wants to engage with its target in a particular “dealers hunt” all over the streets and with a special song post-event.
TEAM // Celeste Caiello, Nicolò Danesi, Francesca Lollino, Marco Manni
"In my Pocket" inspired by Future's "Crushed Up". No commercial use, the song was created just to enter the competition.
