LOVE DEALERS

D&AD NEW BLOOD AWARD  2019 // YELLOW PENCIL WINNER​​​​​​​

It’s a basic human instinct: forbidden things are more attractive, especially for young people.
That’s why Durex presents Love Dealers, a project which makes the use of condom cool by forbidding it.
FIND THE DEALER
BRING IT, USE IT, LOVE IT.

Thanks to a mysterious flyposting campaign, Durex wants to engage with its target in a particular “dealers hunt” all over the streets and with a special song post-event.
Click here to see the winning project on the D&AD New Blood website.
TEAM // Celeste Caiello, Nicolò Danesi, Francesca Lollino, Marco Manni
"In my Pocket" inspired by Future's "Crushed Up".  No commercial use, the song was created just to enter the competition.
Love Dealers / D&AD New Blood 2019 Yellow Pencil Winner
90
1.2k
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Love Dealers / D&AD New Blood 2019 Yellow Pencil Winner

It’s a basic human instinct: forbidden things are more attractive, especially for young people. Love Dealers makes the use of condom cool by for Read More
90
1.2k
2
Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives