LOVE DEALERS

D&AD NEW BLOOD AWARD  2019// YELLOW PENCIL WINNER

It’s a basic human instinct: forbidden things are more attractive, especially for young people.
That’s why Durex presents Love Dealers, a project which makes the use of condom cool by forbidding it.
Playing with stereotypes, Love Dealers speaks to new generations, showing them how to carry a condom can sound extremely fancy. Thanks to a mysterious flyposting campaign, Durex wants to engage with its target in a particular “dealers hunt” all over the streets and with a special song post-event.

Click here to see the winning project on the D&AD New Blood website.
TEAM

Celeste Caiello - Art Director
Nicolò Danesi - Copywriter
Francesca Lollino - Art Director
Marco Manni - Art Director



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Love Dealers / D&AD New Blood 2019 Yellow Pencil Winner
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Love Dealers / D&AD New Blood 2019 Yellow Pencil Winner

It’s a basic human instinct: forbidden things are more attractive, especially for young people. Love Dealers makes the use of condom cool by for Read More
37
250
2
Published:

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