DELIGHTPOOL
swimwear brand
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[EN]

DELIGHTPOOL is a fashionable indoor sweeper brand that pursues fun and Recreational Swim-Life,
contrary to the existing competitive / performance-oriented sports Swimwear brand value.

[KR]

DELIGHTPOOL은 기존 경쟁 지향적 / 퍼포먼스 지향적인 스포츠 Swimwear 브랜드 가치와 반대되는,
즐겁고 Recreational한 Swim-Life를 추구하는 Fashionable Indoor Swimwear 브랜드입니다.​​​​​​​
VISUAL CONCEPT
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[EN]

Using "exchange, interaction, and enjoyment" as logo motifs, Swim-Life enthusiasts
interact with each other and gain greater enjoyment.
The first letters of DELIGHTPOOL, D and P, are overlaid in a circle.
It conveys an organic and enjoyable feeling.


[KR]

"교류, 상호작용, 즐거움"을 로고 모티프로 사용하여 Swim-Life를 즐기는 사람들이
서로 교류하며 더 큰 즐거움을 얻는 모습을 나타냅니다.
DELIGHTPOOL의 첫 문자인 D와 P를 겹친 형태를 원 도형으로 사용해
유기적이고 즐거운 느낌을 전달합니다.







​​​​​​​CREDITS

B A T
Project Management : Park Jun Gyu
Brand Design : Na HaNa
Motion Graphic : Kim Do hyun

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Photography: wcoworkers
Art direction: wcoworkers
Video director: Yoo Yong Jin
Styling: DELIGHTPOOL
Model: Kate Rose, Viola Koves
Model agency: Esther Kim
Hair & Make up: Choi Sat Byeol 

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Brand Archetype © 2019.
All Rights Reserved.
batcrew.co.kr




DELIGHTPOOL
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DELIGHTPOOL

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