BYU Pathway Brand Proposal
I was asked by the commissioner of Education for the LDS Church to develop a branding proposal for an initiative called BYU Pathway. This exploration was used as a foundation to what it is now BYU Pathway Worldwide. The intent of the BYU Pathway brand was to convey brand attributes founded on the LDS Church Global Visual Style Guide and implement them into this educational initiative. BYU Pathway is designed to provide English, secondary and specialized certificates to prepare candidates for higher education. The result was a global brand foundation with an audience centers voice, tone and look.
I was asked by the commissioner of Education for the LDS Church to develop a branding proposal for an initiative called BYU Pathway. This exploration was used as a foundation to what it is now BYU Pathway Worldwide. The intent of the BYU Pathway brand was to convey brand attributes founded on the LDS Church Global Visual Style Guide and implement them into this educational initiative. BYU Pathway is designed to provide English, secondary and specialized certificates to prepare candidates for higher education. The result was a global brand foundation with an audience centers voice, tone and look.
