FitnessTime ladies recently announced the opening of 40 new branches around the kingdom. With this new operation, I was tasked to create a concept revolving around their target audience. I based my concept around the insight; "Your beauty isn't shown through makeup. It is found through exercise and taking proper care of your health". I constructed my art direction by using elements that the target audience can relate to and ensuring the objectives of the client are still communicated creatively.
Gym - FitnessTime
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Gym - FitnessTime

FitnessTime - Gym - Advertising - Idea - concept - Ladies - Makeup - Helath
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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives