The client's name will remain undisclosed for confidentiality reasons.
Project Brief:
To develop a robust website that is scalable and delivers information properly, it is important to build a complete content structure in order to have consistent and structured elements across all regions of the site. To do this properly, I conducted research and evaluation into each user profile type in order to determine the exact needs and requirements for each audience member. I created a detailed assessment of needs and priorities for the client's website in order to guide the overall structure of the site’s content presented in a user journey for one of the user profiles, a cancer patient. To create a realistic user journey, I met with cancer patients with whom I tested the current website and interviewed to get insights into how to improve by reviewing every step they took while they navigated the website. During the interviews, I asked the patients about how they felt and what thoughts they encountered while navigating the website. The patients current and previous experiences provided me with a better assessment of the website and opportunities for improvement.
To develop a robust website that is scalable and delivers information properly, it is important to build a complete content structure in order to have consistent and structured elements across all regions of the site. To do this properly, I conducted research and evaluation into each user profile type in order to determine the exact needs and requirements for each audience member. I created a detailed assessment of needs and priorities for the client's website in order to guide the overall structure of the site’s content presented in a user journey for one of the user profiles, a cancer patient. To create a realistic user journey, I met with cancer patients with whom I tested the current website and interviewed to get insights into how to improve by reviewing every step they took while they navigated the website. During the interviews, I asked the patients about how they felt and what thoughts they encountered while navigating the website. The patients current and previous experiences provided me with a better assessment of the website and opportunities for improvement.
