Orchestra Toronto is Canada's preeminent community orchestra, based in Toronto, Ontario. Brief was to capture the warm and dynamic nature of both the new music director and the musicians who produce top quality concerts. Also top of mind is the desire to captivate the local area to inspire pride, and thus commitment to the orchestra, in both the community and the players themselves.
Materials include: concert season poster for indoor and outdoor large format projection, quad double gatefold brochure, concert posters for each of 5 concerts, web assets including a FB banner for the season and each concert, vertical concert banners, large digital sliders for each of 5 concerts for outdoor billboard.
A conservative budget required the use of stock photography for the atmospheric elements for each concert. Professional photography of the orchestra itself was made available for the typographic elements. Connection of the season poster and the individual concert posters is through bold typographic elements and large tonal blocks, though each concert's visual language can stand independently.
Further work will consist of editorial design of the concert programs throughout the 2019/20 season.