Packaging Project

This project required students to choose an existing product to redesign and repackage or you will imagine your own new product. The first part of this process was to research and define the product personality, market, competition and target audience. 

After that initial analysis we then focused on ideation, conceptualization and, finally, the application on the packaging. The following requirements for the final were: 

1. Presentation of Product Concept, Research, Market Analysis, Process and Final System with Application to Multiple Products 

2. Packaging for 3 or more from Imagined Product or Redesigned Product

Below is the PowerPoint Presentation for the project. This PowerPoint was presented to the classroom as if they were the client and covered the different key points and process of the project.