The Experience Design Workshop was conducted by National Institute of Design, Bangalore in collaboration with Future Retail for the employees of BIG Bazaar. The aim of this workshop was to improve customer experience in their retail stores.
The visual language for the same was inspired by our every own vibrant and organic Local Indian markets. The images have been clicked across Commercial Street and Malleshwaram market in Bangalore and further edited.
The barcode being one of the most common symbol in retail has been used here to derive the logo for the event.