In “NowISM” issue (publishing in December 2012), we will be showcasing the brand design works and design initiatives that are fascinated by the understanding and aspiration towards Happiness, which is achieved by responsibility, moderate materialism, self-realization and spiritual pursuit. Across all the elements that are included within Brand Design, we want to present to our readers: how happiness is interpreted visually? What are the values that Nowism has installed on us? What is Nowism in relations with Consumerism? How is the ultimate happiness achieved in our real world and the commercial world? What is the escape for us to survive in the increasingly turbulent society? And how different brands merge happiness and self-realization in their brand values?