Netball campaign
This project required me to think of a way to encourage more girls to play netball, whilst simultaneously attempting to destroy the misconceptions and stigmas surrounding the sport. My outcomes had to appeal to 14 – 19 year old girls living in London; including girls who have never played netball, girls who used to play, and girls who do play netball. I created a digital campaign in order to fulfil the requirements of the brief. A digital campaign is an ideal way to connect with a generation who are openly obsessed with social media. The campaign would be mainly centred around Instagram through the use of sponsored posts and an Instagram page. These posts would allow the target market to explore the campaign easily and on the go. In addition to this, to spread further awareness to the campaign, the advertisements would also be shown in the London Underground to capture the attention of the thousands of girls who pass through every day.
