COLGATE
The goal of this campaign was to develop a new Charcoal based toothpaste that is fluoride free and having many features combined in one product. The main feature of the toothpaste was active whitening of teeth and was intended for all age groups as it does not contain fluoride at all. The graphic features of the product was redesigned along with the COLGATE LOGO. Posters were designed that highlighted the main features of the product like Strong teeth, Sensitivity, Whitening of teeth, Cavity free teeth.
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