This project was a three month sponsored studio during the spring of 2019. The sponsor planned on upgrading their stores to be smart, AI powered. They wanted us to create an experience for their loyal customer base, here called the Achievers, while respecting user privacy. My group focused on creating an enhanced user experience for these car enthusiasts when visiting the AI powered auto parts store.
The experience was designed to be intuitive and captivating to the eyes of the Achiever. Knowing Luis is interested in upgrading his car, the employee directs him to the Inspiration Wall, where the system scan his face and pulls up his profile.
Luis's profile shows his car model and alterations, as well as how many people have been influenced by his customizations.
The projects page features modifications that are compatible with Luis's car.
Observation notes and data anaylises sumarizing user's current experience at the store.
As it is scenario and journey map of Luis's current experience and identified pain points.
Brainstorming showcasing possible ideas to improve experience.
Storyboards of the experience chosen.
To be scenario and journey map of Luis's new experience.
Initial visual explorations of how the content would be displayed for the user, taking into account user's position, height, and width restrictions.