The Springfield Animal Advocacy Foundation (SAAF) is a nonprofit organization that provides pet spay and neutering services. Their mission is to promote responsible pet ownership through their services and to provide the resources, education and programs needed to eliminate the killing of companion animals. They’re located in Springfield, Missouri and have been in service since 2010. Although they are not a full veterinary clinic, they have veterinarians that help customers establish a wellness program for your pet with a full service veterinarian. Overall, SAAF hopes to improve animal welfare, promote accountability in pet ownership, and reduce animal overpopulation in Greene County.

My objectives for this project was to create a cohesive identity for this organization. To solve the challenges SAAF faces, I created a branding guideline in order to keep a cohesive look to every design solution. This brand was applied to their social media including Facebook and Instagram, and their website which has been redesigned to be more visually appealing. To better promote themselves and expand their audience, my client and I have worked together to come up with a marketing campaign called ‘We Can Fix It,’ which is an informative series on the importance of spaying and neutering your pets. Overall, the goal of this project is to build a new, cohesive and playful identity for the organization to grab pet owner’s initial attention and encourage them to utilize SAAF’s services to fix their pets.